Oversee and manage customer data to ensure timely and flawless direct marketing execution.
Drive hotel-level and brand-level database marketing campaigns including campaign and content development, audience targeting and segment-based journey build in Salesforces Marketing Cloud in driving guest retention, reactivation, and ROI.
Manage and maintain Salesforces Marketing Cloud to ensure data accuracy, integrity, and compliance.
Support corporate CRM in marketing automation realisation and content management.
Support corporate CRM in strategic guest lifecycle journey planning and execution in maximising the guest loyalty and value.
Run and analyse post-campaign performance measurement and provide recommendations for improvement.
Collaborate with cross-functional teams to ensure seamless customer experiences across all touchpoints.
Qualifications Job Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
5-7 years of experience in CRM, customer engagement, or marketing roles. Working experience in luxury lodging industry is an advantage.
Experienced in Salesforces Marketing Cloud (SFMC) and proficiency in Microsoft Office tools including Microsoft Excel and Access.
Strong understanding of customer engagement strategies, CRM systems, and data analysis.
Excellent communication, interpersonal, and project management skills.
Ability to work in a fast-paced environment and meet deadlines.
Less experienced candidates will be considered for the Managerial grade.
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