Senior CRM Operations Manager Key Responsibilities:

• Oversee and manage customer data to ensure timely and flawless direct marketing execution.
• Drive hotel-level and brand-level database marketing campaigns including campaign and content development, audience targeting and segment-based journey build in Salesforces Marketing Cloud in driving guest retention, reactivation, and ROI.
• Manage and maintain Salesforces Marketing Cloud to ensure data accuracy, integrity, and compliance.
• Support corporate CRM in marketing automation realisation and content management.
• Support corporate CRM in strategic guest lifecycle journey planning and execution in maximising the guest loyalty and value.
• Run and analyse post-campaign performance measurement and provide recommendations for improvement.
• Collaborate with cross-functional teams to ensure seamless customer experiences across all touchpoints.

Qualifications Job Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-7 years of experience in CRM, customer engagement, or marketing roles. Working experience in luxury lodging industry is an advantage.
• Experienced in Salesforces Marketing Cloud (SFMC) and proficiency in Microsoft Office tools including Microsoft Excel and Access.
• Strong understanding of customer engagement strategies, CRM systems, and data analysis.
• Excellent communication, interpersonal, and project management skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Less experienced candidates will be considered for the Managerial grade.