Major responsibilities
• Assist Director of Communications in developing and increasing website traffic through direct and semi-direct online channels that will provide incremental overall revenue for the hotel. This includes a role to evaluate the performance of our branded website and give suggestions for how to promote and improve the presence of the hotels on the web, with the intention of increasing number of bookings and keeping the website up to date.
• Monitor, implement and execute the active presence of the hotel on brand.com and key OTAs by ensuring the up-to-date and accurate content including relevant and appealing visuals are featured on brand.com
• Ensure the properties content (photography & descriptions) in all online channels remain accurate and brand compliant.
• Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website.
• Load and update content (photography & descriptions) for the property on all online channels in consultation and approval from Director of Communications.
• Monitor and assess the properties reviews on online portals and ensure that official feedback from the hotels is in place whenever necessary.
• Identifying and evaluating new marketing opportunities to increase direct internet traffic and drive online production.
• Actively develop and maintain a database of corporate & hotel’s email newsletter subscribers. Manage and schedule regular eDM to all guests and individuals who have subscribed including adhoc/tactical eDMs.
• Manage hotel’s LINE official account and take lead to support F&B and spa in driving revenue from local market via LINE platform and LINE Shopping.
• Reporting and Analysis of Web Direct & Indirect performance for the hotel.
Qualifications and Requirements:-
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