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PR Manager

  • 546539
  • Commercial & Brand/Marketing
  • Full time
  • Mandarin Oriental Cristallo, Cortina
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Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the world's most luxurious hotels, resorts and residences, located in prime destinations across the globe, with a strong development pipeline. Renowned for creating some of the world's most sought-after properties, the Group delivers legendary service inspired by its Asian heritage while setting the benchmark for contemporary luxury hospitality.

Mandarin Oriental Cristallo, Cortina is an upcoming luxury alpine resort set above the iconic mountain town of Cortina d'Ampezzo, in the heart of the UNESCO-listed Dolomites. Scheduled to open in Winter 2026, this landmark property will feature 83 elegantly appointed guestrooms and suites, many offering breathtaking views of the surrounding mountains. Blending the historic charm of the legendary Cristallo Hotel with Mandarin Oriental's legendary service and contemporary luxury, the resort will offer exceptional restaurants and bars, refined event spaces, and a world-class Spa & Wellness sanctuary with extensive wellness facilities. Guests will enjoy an unparalleled alpine experience throughout the year, including skiing, hiking, mountain biking, climbing and wellness retreats, establishing the resort as one of Europe's most prestigious mountain destinations.


Role Summary

As PR Manager at Mandarin Oriental Cristallo, Cortina, you will play a key role in building and strengthening the resort's reputation throughout the pre-opening phase and ongoing operations. Reporting to the Marketing & Communications Manager, you will be responsible for executing the resort's public relations strategy, managing media and influencer relationships, coordinating partnerships and events, and creating compelling brand stories that position Mandarin Oriental Cristallo as one of Europe's leading luxury alpine destinations. You will ensure consistency in messaging, tone of voice and brand image across all external communications while supporting the successful launch and long-term visibility of the resort.


Key Responsibilities

Pre-Opening Responsibilities

  • Support the development and execution of the pre-opening PR strategy in collaboration with the Marketing & Communications Manager and Mandarin Oriental Hotel Group Corporate Communications.
  • Build awareness and anticipation for the opening of Mandarin Oriental Cristallo, Cortina through targeted media outreach and strategic storytelling.
  • Develop and maintain comprehensive press materials including press kits, fact sheets, biographies, media assets and opening announcements.
  • Establish relationships with key Italian and international media, luxury travel editors, journalists, influencers and opinion leaders.
  • Coordinate media visits, influencer stays, familiarization trips, interviews and pre-opening press events.
  • Support the planning and execution of the official opening ceremony and other high-profile launch activations.
  • Collaborate with operational departments to ensure all communications accurately reflect the resort's products, services and guest experiences.
  • Assist in identifying strategic partnerships that enhance brand visibility before opening.

Operational Responsibilities

  • Execute the annual Public Relations strategy in alignment with the resort's commercial objectives and Mandarin Oriental brand standards.
  • Build and maintain strong relationships with local, national and international media, influencers, tourism boards and luxury brand partners.
  • Manage media enquiries, interviews, press visits, photo shoots and influencer collaborations.
  • Coordinate PR events, product launches, seasonal campaigns and brand activations.
  • Produce high-quality communication materials including press releases, media alerts, speeches, invitations, newsletters and editorial content.
  • Ensure consistency in storytelling, messaging, tone of voice and visual identity across all external communications.
  • Monitor media coverage and prepare regular PR performance reports, campaign evaluations and media analysis.
  • Coordinate external PR agencies and maintain close alignment with the Marketing & Communications Manager and Mandarin Oriental Hotel Group Corporate Communications.
  • Support community engagement initiatives, CSR activities and destination partnerships that reinforce the resort's reputation.
  • Work closely with the Marketing, Digital Marketing and Social Media teams to maximise integrated campaigns and storytelling opportunities.
  • Support crisis communication activities when required, ensuring timely and brand-appropriate messaging.
  • Stay informed about luxury hospitality, travel and lifestyle trends to proactively identify media opportunities and emerging industry topics.

Qualifications & Experience

The ideal candidate will possess:

  • Minimum 3–5 years of experience in Public Relations within luxury hospitality, luxury lifestyle brands or a leading PR agency.
  • Previous pre-opening experience in luxury hospitality is highly desirable.
  • Strong network of Italian and international media contacts within the luxury travel, hospitality and lifestyle sectors.
  • Proven experience managing media relations, influencer collaborations and luxury events.
  • Excellent writing, editing and storytelling skills, with exceptional attention to detail.
  • Strong understanding of luxury brand positioning, reputation management and media relations.
  • Excellent interpersonal, communication and relationship-building skills.
  • Highly organised with outstanding planning, prioritisation and project management capabilities.
  • Creative, proactive and solution-oriented approach with the ability to thrive in a fast-paced environment.
  • Strong presentation and organisational skills.
  • Fluency in English and Italian is essential; additional languages are considered an advantage.

Our Commitment to You

Learning & Development

Your success is our success. We craft unique learning and development programmes for every stage of your career, empowering you to continuously grow and succeed.

MOstay

As a member of the #MOfamily, you will enjoy complimentary stays and exclusive colleague rates at Mandarin Oriental hotels around the world.

Health & Wellbeing

We believe that exceptional colleagues deliver exceptional service. That's why we offer a range of health and wellbeing initiatives designed to support your physical, mental and emotional wellness.

Colleague Comfort

Benefit from comfortable accommodation, duty meals and additional colleague benefits designed to ensure a rewarding and enjoyable working experience.

Competitive Salary & Benefits

We offer a competitive compensation package aligned with the luxury hospitality market, together with outstanding career development opportunities within one of the world's most prestigious hospitality brands.

Compensation:


€40,000 – €45,000 Gross Annual Salary (RAL)

 
 
 
 
 
 
 
 
 
 

 

 
 

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