CRM Manager

Mandarin Oriental Wangfujing, Beijing is looking for a CRM Manager to join our Marketing & Communications team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Our stylish hotel overlooks landmarks such as The Forbidden City and offers some of the largest rooms and suites in Beijing. Blending contemporary aesthetics with classic Chinese décor, the hotel is home to two restaurants and a bar, all of which open onto an expansive rooftop garden terrace. With an exquisite spa offering signature wellness programmes, a fitness centre and a 25m indoor lap pool with sky roof, Mandarin Oriental Wangfujing will provide the ideal intimate retreat for Beijing residents and visitors alike.

About the job

Based at the Mandarin Oriental Wangfujing, Beijing / within the Marketing & Communications Department, the CRM Manager is responsible for Luxury Collaborations, hotel CRM programs. The CRM Managers reports to the Director of Marketing Communications .

As CRM Manager, you will responsible for the following duties: 

• Develop short/long term CRM strategies and develop related CRM programs including lead generation and management, customer retention, referral and loyalty programs
• Collaborate with luxury brand to develop interactive content and programs to support brand communication/interaction with target consumers
• Maintain customer database, conduct behavioral analysis, customer lifecycle analysis, and increase customer stickiness

As CRM Manager, we expect from you: 

• Have certain Luxury Brand resources
• Ability to analyze data
• Service-oriented negotiation skills
• Experience in luxury marketing, luxury hospitality or consulting
• Creative spirit and willingness to explore exceptional customized experiences for guests is required

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

We’re Fans. Are you?