Assistant Digital Manager 助理数字营销经理
Şimdi Başvur İlan No 539316
İş Tipi Tam zamanlı
Marka: Mandarin Oriental Qianmen, Beijing
Lokasyon Beijing, China
Departman: Haberleşme, Management (Manager)
Social Media:
- Responsible for managing all Web, Digital & Social Media platforms for MOQNM with major focus on building the growth of our MOQNM’s Social Media Channels (Main focus in Sina Weibo, WeChat, Facebook, Twitter, Instagram, , Google+) following base with online activities such as contests, games etc.
- Planning, implementing and executing all social media and digital related promotions to build continuous growth for MOQNM’s social media foundation – curating and creating visual and written content
- Development of Monthly content strategy for all social media activities – liaising where appropriate with the relevant departments within the hotel to secure the needed information
- Close liaison with our Corporate Social Media Team to craft specific promotions via social media
- Responsible for overseeing MOQNM's digital media strategy internationally, including Mainland China
- Responsible for our Monthly Reporting on Social Media statistics and analytics
Website:
- Ensuring that hotel website is continuously updated and changes are submitted to head office, in correct format as needed
- Responsible for managing all web platforms for MOQNM.
- Responsible for all monthly website content updates as well as menu updates for Food & Beverage team, Spa, Rooms and any other department
- Responsible for daily monitoring of competitor movements and promotions, as well as our monthly competitor reports
- Daily monitoring and replying in a timely fashion of travel review websites including but not limited to the following: WeChat, Sina Weibo,TripAdvisor, Facekbook, Twitter, Google+, Instagram,Website Contact Us submission, Ctrip, Daodao via website and Brand Karma notifications and more
- Responsible for our Monthly Reporting on Web Analytics and Social Media statistics
On-line Partners:
- Planning, implementing and executing all social media and digital related promotions to build continuous growth for MOQNM ’s social media foundation
- Liaising and build relationships with on-line partners on promotional opportunities such as competitions, promotions, events, etc.
On-line Media and Travel Bloggers:
- To act alongside the Director of Marketing Communications as the Web PR for MOQNMJ, the voice of the hotel
- Maintain and build close relationships with leading industry related bloggers and web editors in China and overseas. And to maintain a daily conversation and update them with relevant information. Continuous pitching to food and travel bloggers with hotel tours and entertainments
Other:
- Assists with developing an overall, annual direct marketing plan for MOQNM
- Attend Marcomm Meetings on a weekly basis and keep the minutes updates
- Mentors and trains departmental marketing trainees
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