Assistant Digital Manager 助理数字营销经理
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Position: Assistant Digital Manager 助理数字营销经理 (Full time #539316 )
Property / Office: Mandarin Oriental Qianmen, Beijing
Location: Beijing, China
Social Media:
Responsible for managing all Web, Digital & Social Media platforms for MOQNM with major focus on building the growth of our MOQNM’s Social Media Channels (Main focus in Sina Weibo, WeChat, Facebook, Twitter, Instagram, , Google+) following base with online activities such as contests, games etc.
Planning, implementing and executing all social media and digital related promotions to build continuous growth for MOQNM’s social media foundation – curating and creating visual and written content
Development of Monthly content strategy for all social media activities – liaising where appropriate with the relevant departments within the hotel to secure the needed information
Close liaison with our Corporate Social Media Team to craft specific promotions via social media
Responsible for overseeing MOQNM's digital media strategy internationally, including Mainland China
Responsible for our Monthly Reporting on Social Media statistics and analytics
Website:
Ensuring that hotel website is continuously updated and changes are submitted to head office, in correct format as needed
Responsible for managing all web platforms for MOQNM.
Responsible for all monthly website content updates as well as menu updates for Food & Beverage team, Spa, Rooms and any other department
Responsible for daily monitoring of competitor movements and promotions, as well as our monthly competitor reports
Daily monitoring and replying in a timely fashion of travel review websites including but not limited to the following: WeChat, Sina Weibo,TripAdvisor, Facekbook, Twitter, Google+, Instagram,Website Contact Us submission, Ctrip, Daodao via website and Brand Karma notifications and more
Responsible for our Monthly Reporting on Web Analytics and Social Media statistics
On-line Partners:
Planning, implementing and executing all social media and digital related promotions to build continuous growth for MOQNM ’s social media foundation
Liaising and build relationships with on-line partners on promotional opportunities such as competitions, promotions, events, etc.
On-line Media and Travel Bloggers:
To act alongside the Director of Marketing Communications as the Web PR for MOQNMJ, the voice of the hotel
Maintain and build close relationships with leading industry related bloggers and web editors in China and overseas. And to maintain a daily conversation and update them with relevant information. Continuous pitching to food and travel bloggers with hotel tours and entertainments
Other:
Assists with developing an overall, annual direct marketing plan for MOQNM
Attend Marcomm Meetings on a weekly basis and keep the minutes updates
Mentors and trains departmental marketing trainees
Advertised: 03 May 2024 China Standard Time Applications close: 31 Jul 2024 China Standard Time
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