Mandarin Oriental Punta Negra, Mallorca is looking for a Director of Marketing Communications to join our Marketing & Commerce team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Set against the stunning backdrop of Puerto Portals, Mandarin Oriental Punta Negra pulses with the vibrant spirit of Mallorca. Here, subtle and emotional luxury seamlessly blend with the island’s natural beauty and energy, offering a place where inspiration flows effortlessly. Celebrate the essence of Mallorca through bespoke experiences, dynamic culinary journeys, and rejuvenating wellness - each designed to immerse you in the island’s vibrant atmosphere and extraordinary offerings.

About the job

Based at the Mandarin Oriental Punta Negra, Mallorca within the Marketing & Commerce department in Mallorca, the Director of Marketing Communications is responsible for aligning marketing strategies with the hotel’s long-term goals, driving brand visibility, and overseeing the creation of the brand identity. This role involves collaborating with global teams on digital campaigns, managing the hotel's website, and executing the annual advertising plan. The Director also leads PR efforts, fosters relationships with the media and influencers, and ensures efficient use of the marketing budget. Additionally, they oversee a marketing team, ensuring high-quality materials and a positive brand reputation to drive growth.

As Director of Marketing Communications, you will be responsible for the following duties:

• Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth in collaboration with the General Manager and the Director of Marketing and Commerce.
• Oversee the creation and management of the brand identity for the hotel and all its outlets.
• Collaborate with the global digital marketing team to identify and implement paid social media and performance campaigns, targeting both global hotel guests and local audiences.
• Collaborate with the global digital and Brand teams to develop the hotel's website, ensuring the content is up-to-date and on-brand.
• Plan all stages from briefing to execution of the hotel's annual advertising plan; coordinating with MOHG's advertising department on all matters related to creative and media planning.
• Develop and implement a PR strategy for the hotel to ensure its positioning as one of the best hotels in the destination across local, national, and international media, highlighting the hotel's key USPs and emphasizing MOHG's competitive advantages.
• Develop, manage, and oversee the hotel's social media strategy.
• Plan, organize, and oversee all photo and video sessions for the hotel to ensure the right materials are available for media, digital use, and promotional materials, including key advertising content, website and press assets.
• Provide local expertise on the hotel's seasonality, upcoming events, local attractions, and competitors’ activities to refine marketing strategies.
• Cultivate relationships with media, influencers and industry partners to boost brand visibility and reputation.
• Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions.
• Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
• Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.

As Director of Marketing Communications, we expect from you: 

Experience and education

• A minimum of 10 years’ experience in a similar position within luxury hospitality, luxury retail, or a marketing environment is required, with a proven track record of crafting and executing high-impact marketing campaigns and enhancing brand prestige.
• An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.

• Luxury Market Insight: In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics.

Technical Skills

• Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives.
• Creative Leadership: Skilled in guiding the creation of high-end content and campaigns that captivate an affluent audience.
• Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
• Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
• Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.
• Excellent communication skills both written and spoken in English and Spanish.
• Sophisticated Communication: Maintain an elegant and polished communication style suited for high-net-worth individuals and luxury brand stakeholders.
• Innovative Approach: With a forward-thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
• Cultural Sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

We’re Fans. Are you?