Scope of Position

Responsible for the development, implementation, execution and budget control of the hotel’s annual marketing and communications strategy. Oversee all matters relating to the marketing and communications plan including media relations, digital marketing, consumer relationship management, social media, advertising, brand identity and collateral production as well as all other marketing activities for the hotel to ensure fully integrated campaigns.

Work closely with the Director of Commerce to ensure the marketing and communications strategy supports the hotel’s revenue generating efforts.

Responsibilities

General

• Ensure effective implementation of the IMS policy and procedures
• Ensure continuous training and awareness of the IMS system
• Ensure OTPs are monitored and acted upon
• Identify areas of improvement through CPAR or suggestions
• Ensure operational compliance to legal regulations and other requirements
• Identification of new activities that are in relation to EASI and HIRADC.

Brand Identity

• Oversee the creation and management of the brand identity for the hotel and all its outlets
• Oversee the production of all brand identity materials, collateral and the development of new promotional materials
• Ensure adherence to MOHG CID guidelines for all promotional materials

Advertising

• Oversee budget reconciliation of MOHG International Advertising Campaign (IAC)
• Oversee all phases planning to briefing and implementation of the hotel’s annual advertising plan; coordinate with MOHG advertising department on all matters related to creative and media planning
• Ensure adherence to MOHG CID guidelines for all advertising

Public Relations

• Act as Brand ambassador internally and externally 
• Act as hotel spokesperson where appropriate
• Design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages
• Implement tactical media relations activity in line with hotel’s business needs and objectives
• Ensure strong working relationship with MOHG’s international PR network and MOHG Corporate Communications Team for maximum reach of initiatives
• Ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
• Manage the Hotel’s Press Office:
  • Maintain strong relationships with local and international media
  • Develop and write newsworthy and creative press releases to pitch to appropriate media
  • Create bespoke itineraries and host all local and international media visits
  • Draft Q&As and fully brief senior management for media activity
  • Keep press kit and photographic library updated

• Direct crisis communications in counsel with MOHG Corporate Communications team
• Produce hotel’s monthly Public Relations reports for Group Communications

Social Media

• Develop, manage and monitor the Hotel’s social media channel strategy
• Ensure adherence to MOHG social media guidelines
• Work with global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa

Customer Relationship Management 

• Maintain frequent contact with the hotel’s guests and clients through direct marketing activities
• Develop an overall annual direct marketing plan
• Establish, maintain and expand the hotel’s database
• Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world
• Oversee consumer events as required 

Photography/ Videography

• Plan, organize and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos
• Organize photography for VIP visits, exhibitions and social functions

Digital Marketing/ E-Commerce

•  Ensure up-to-date, brand-appropriate web site copy for the hotel.  Liaise with appropriate corporate and property colleagues to update the hotel site regularly
• Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences
• Oversee web traffic analysis to create and execute a successful digital marketing strategy
• Liaise with global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel
• Ensure social media activity is coordinated with paid campaigns
• Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimize return on paid search marketing

• Act as the primary digital and ecommerce contact for the hotel when new website, mobile or social media capabilities are implemented.  Work with the global digital team to facilitate testing for new digital capabilities through structured testing and feedback tools

Budget Control

• To prepare annual expenditure proposal for all marketing and communications activities
• To forecast and allocate the approved budget as per ongoing activities on a monthly basis
• To control all expenditure to be in line with hotel’s business activities 

Departmental

• Attend General Manager’s cocktail receptions, annual parties and other social functions
• Attend MOHG’s annual PR roadshow events as outlined in the hotel’s Marketing plan
• Perform any other reasonable duties as required by the management from time to time