Duties and responsibilities:

• Be responsible for maximizing revenue and profit associated primarily with rooms, but also function space or total resort revenue as required. 

• Be accountable for all transient, group and catering segments strategies and deployment, pricing, channel distribution, and positioning. 

• Identify future revenue opportunities and effectively communicate strategies to the Sales and Marketing colleagues. 

• Support, work, and align with the Revenue and Reservations departments and all the processes associated with them, such as demand, revenue, forecasting, inventory management, channel management and proactive opportunity analysis. 

• Direct the Sales team to ensure it meets the targets set in the annual marketing plan. 

• Attend trade shows, hotel and tourist association meetings to identify market opportunities for the resort. 

• Plan and where appropriate execute sales trips to key existing market areas and identify new potential market areas. 

• Meet and entertain all influential clients, ensuring that there is follow-up on all discussed details. 

• Organize and deliver familiarization site inspection trips of the resort by major clients. 

• Work with the Director of Revenue to direct the Reservations team in driving upselling through telephone calls, delivering high levels of customer service to call-in guests. 

• Work with the Sales team to ensure cohesive targeting. 

• Oversee the Sales and Catering departments, being responsible for the guidance and development of the entire team in each department. 

• Be responsible for budget, overall strategy, analysis of business trends and competition, revenue, distribution & reservations (in collaboration with Director of Revenue), sales & catering. 

• Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth. 

• Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals. 

• Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives. 

• Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation. 

• Leverage market research and guest data to refine marketing strategies and enhance engagement. 

• Craft and execute high-impact marketing campaigns and elevate brand prestige in the luxury market. 

• Develop and execute sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives. 

• Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions. 

• Guide the creation of high-end content and campaigns that captivate an affluent audience. 

• Manage and enhance the hotel's brand image, ensuring consistency across all communication channels. 

• Maintain an elegant and polished communication style suited for high-net-worth individuals and luxury brand stakeholders. 

• Stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market. 

Requirements:

• Minimum 5-years of experience in the position within the luxury hospitality industry. 

• Advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous. 

• In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics. 

• Strong understanding of digital marketing, social media, CRM systems, and data analytics. 

• Proficient in overseeing various operational aspects within a multifaceted resort complex. 

• Forward-thinking mindset.