Mandarin Oriental is looking for a Brand Manager, Greater China to join our Brand's team - based in Shanghai.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. 

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

About the job

As a Brand Manager, you will be responsible for the implementation of regional brand programmes, content marketing, marketing initiatives and experiential activations as well as support new hotel openings, rebrands, operating hotels and special projects.

The Brand Manager, Greater China reports to the Regional Brand Director, Greater China.

As Brand Manager, you will be responsible for the following duties:

• Support the Regional Brand Director with the execution of the go-to-market strategies and contribute to the annual brand planning process for the Greater China region

• Participate to the regional rollout of short and long-term brand campaigns and support the deployment of all initiatives across partnerships, brand collaborations, experiential activation, content marketing, social media, paid media and other relevant advertising/marketing communication channels

• Liaise with agencies, brands and third-party collaborators to ensure exceptional regional delivery of brand experience, resulting in stronger brand equity

• Support new openings, rebrands, relaunches and special projects

• Ensure photography, content, collaterals and visual assets created by hotels are of high quality, reflecting the brand image effectively and telling a compelling story

• Support the marketing teams on property and guide them to ensure successful delivery of a variety of brand projects that support the Group’s strategic objectives

• Measure and report performance of all the regional brand campaigns and assess ROI and KPIs

• Analyse customer insights, market trends and marketing best practices to support building successful strategies.

• Continually seek out and implement new ideas for increasing brand awareness in the region

• Perform other duties as necessary to support the objectives of the brand in the region

As Brand Manager, we expect from you:
 

• At least 2 or 3 years of experience in marketing, preferably within the Travel & Hospitality industry, Fashion or Luxury Goods

• Strong copywriting and editing skills in Chinese suitable for each platform, from knowing how to write a successful Wechat/Rednote post to using effective storytelling techniques for the website.

• Great project management skills

• Detailed oriented, excellent computer skills necessary

• Ability to think creatively and innovatively

• In-depth understanding of the luxury scene and familiarity with the latest trends

Our commitment to you
 

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.

• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.

• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
   

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