Branding and Strategy
•    Work with Director of Communications to implement the Hotel’s communication strategy across the entire spectrum of communication disciplines
•    Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media
•    Carry out horizon scanning and monitoring to inform future opportunities to develop the Hotel’s communication goals in the digital aspect
Digital
•    Design and implement the Hotel’s digital strategy across the organization
•    Proactively plan creative, compelling and targeted digital communications activity and campaigns
•    Managing the Hotel’s website, including copywriting and editing, with liaison with the Group’s eCommerce team
•    Staying informed of upcoming trends and developments within the field of digital communications and reporting to colleagues
•    Work closely with various teams to produce original content
•    Plan and execute social influencer’s campaigns; working closely with local influencers
•    Create and execute social media campaigns that will generate leads, drive quality traffic and fans/ follower’s engagement
•    Research and develop new ways to leverage social content to improve performances
•    Setting KPIs and using analytics (including Google Analytics, email marketing tracking) to regularly measure, evaluate and optimize all digital communications activity
•    Manage multiple social accounts on various social media platforms (Business Manager, Hootsuite)
•    Community and crisis management on multiple social media accounts
•    Conduct competitive analysis studies on digital marketing trends and competitors review
•    Generate monthly reports on social media performance with the ability to study and analyze figures to improve campaign performance
•    Review and maintain accuracy of hotel information representation on all respective OTA websites (e.g. Booking.com, Agoda.com etc.)
Marketing initiatives managed by this role include:
•    Online advertising campaigns
•    Online web pages that promote the hotel, and special offers tied in with the destination or with a specific brand
•    Local and regional third-party relationship