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Digital Marketing Manager

Apply now Position: Digital Marketing Manager (Full time #539197)
Property / Office: Mandarin Oriental, Singapore
Location: Singapore


Digital Marketing:

  • Proactively plan creative, compelling, and targeted digital communications activity and campaigns
  • Manage the creation and implementation of engaging content on the hotel’s website and social media channels, email campaigns and digital advertising
  • Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions
  • Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance  
  • Create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement
  • Plan and execute monthly newsletter
  • Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels
  • Community management on hotel’s social media accounts
  • Manage multiple social media accounts using Business Manager, HootSuite, etc.
  • Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performance


  • Prepare monthly marketing reports related to digital marketing initiatives
  • Regular update on weekly marketing status report
  • Provide digital marketing services support for hotel’s key departments
  • Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and Communications


  • Minimum 3 - 5 years of experience in digital marketing role, preferably in travel or hospitality industry
  • Proficiency in digital marketing tools and platforms such as Google Analytics and social media management tools
  • Strong written and verbal communication skills, fluency in Chinese is preferred
  • Knowledgeable on OTAs platforms and Chinese social media channels is preferred  
  • Ability to multitask, prioritise and meet tight deadlines in an agile environment

Advertised: Singapore Standard Time
Applications close:

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