Marketing & Communications Manager
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Position: Marketing & Communications Manager (Full time #538488 )
Property / Office: Mandarin Oriental, Marrakech
Location: Marrakech, Morocco
As a Marketing & Communications Manager, you will be responsible for the development and successful implementation of high-impact marketing and communication campaigns, including the public relations plannings, in line with the overall strategy, driving measurable, incremental revenues for Rooms, F&B, and Spa.
A self-starter who brings a creative approach and a commercial mind-set along with a proven experience of building strategic marketing plans.
Key Responsibilities:
Marketing
Under the supervision of the Director of Marketing and Communication, develop and implement an annual integrated marketing plan, in line with the hotel’s commercial strategy and within budget guidelines.
Manage the rollout of marketing campaigns and oversee the execution of all promotional activities across all channels, ensuring brand adherence and alignment of communications and messaging online and offline
Oversee the creative development of promotional materials, eDMs, website content, advertisements, Marketing Collaterals and other marketing-related projects.
Collaborate with agencies, third-party suppliers, printers, and other service providers to help marketing projects come to fruition
Regularly track, analyze and report, weekly, monthly and quarterly, on campaigns and channels’ performance
Analyze customer insights, market trends and marketing best practices to build successful strategies
Work closely with the Director of Marketing & Communication to ensure all channels are fully maximized.
Proactively interact with multiple internal departments to ensure successful delivery of a variety of brand and tactical projects that support the hotel’s business objectives
Continually seek out and implement new ideas for increasing the level of engagement and conversion rate
Public Relations
Support the Director of Marketing and Communication for all matters relating to media and public relations for the hotel.
Manage the Public Relations collaborations with Media and Influencers including collaborations with International PR Agencies
Maintain the Hotel exposure and great reputation in local and international media through media events, print, radio, television, online, collaborations etc.
Support DOMC achieving the Public Relations goals and strategies as highlighted in the Hotel’s Communications Plan.
Manage opportunities with Luxury Brands for Photoshoots, events, product launching.
Ensure regular exposure in local and international media through print, online, radio and other platforms, sharing Hotel News and Promotions, new services, and the unique selling propositions.
Maintain strong relationships with local and international media.
Create bespoke itineraries and host all local and international media and influencers visits.
Keep press kit, marketing collaterals, online platforms and photographic library updated.
Requirements:
At least 5 years of experience in a Marketing environment, preferably within the Travel & Hospitality industry, Fashion or Luxury Goods
Public relations experience
Fluent in French & English
Ability to work in a team and under demanding environment.
Great time management and problem-solving skills
Advertised: 27 Feb 2024 W. Central Africa Standard Time Applications close:
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