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Director of Marketing Communication

Apply now Position: Director of Marketing Communication
Job no: 510435
Employment type Full time
Property / Office: Emirates Palace, Abu Dhabi
Location: Abu Dhabi, United Arab Emirates
Department: Sales & Marketing, Management (Director)

Responsibilities:

Brand Identity

  • Oversee the creation and management of the brand identity for the hotel and all its outlets
  • Oversee the production of all brand identity materials, collateral and the development of new promotional materials
  • Ensure adherence to MOHG CID guidelines for all promotional materials

 Advertising

  • Oversee budget reconciliation of MOHG International Advertising Campaign (IAC)
  • Oversee all phases planning to briefing and implementation of the hotel’s annual advertising plan; coordinate with MOHG advertising department on all matters related to creative and media planning
  • Ensure adherence to MOHG CID guidelines for all advertising

 Public Relations

  • Act as Brand ambassador internally and externally 
  • Act as hotel spokesperson where appropriate
  • Design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages
  • Implement tactical media relations activity in line with hotel’s business needs and objectives
  • Ensure strong working relationship with MOHG’s international PR network and MOHG Corporate Communications Team for maximum reach of initiatives
  • Ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
  • Manage the Hotel’s Press Office:
    • Maintain strong relationships with local and international media
    • Develop and write newsworthy and creative press releases to pitch to appropriate media
    • Create bespoke itineraries and host all local and international media visits
    • Draft Q&As and fully brief senior management for media activity
    • Keep press kit and photographic library updated
  • Direct crisis communications in counsel with MOHG Corporate Communications team
  • Produce hotel’s monthly Public Relations reports for Group Communications

 Social Media

  • Develop, manage and monitor the Hotel’s social media channel strategy
  • Ensure adherence to MOHG social media guidelines
  • Work with global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa.

Customer Relationship Management 

  • Maintain frequent contact with the hotel’s guests and clients through direct marketing activities
  • Develop an overall annual direct marketing plan
  • Establish, maintain and expand the hotel’s database
  • Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world
  • Oversee consumer events as required 

 Photography / Videography

  • Plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos
  • Organise photography for VIP visits, exhibitions and social functions

 Digital Marketing / E-Commerce

  • Ensure up-to-date, brand-appropriate web site copy for the hotel.  Liaise with appropriate corporate and property colleagues to update the hotel site regularly
  • Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences
  • Oversee web traffic analysis to create and execute a successful digital marketing strategy
  • Liaise with global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel. Ensure social media activity is coordinated with paid campaigns.
  • Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimise return on paid search marketing.
  • Act as the primary digital and ecommerce contact for the hotel when new website, mobile or social media capabilities are implemented.  Work with the global digital team to facilitate testing for new digital capabilities through structured testing and feedback tools.

 Budget Control

  • To prepare annual expenditure proposal for all marketing and communications activities
  • To forecast and allocate the approved budget as per ongoing activities on a monthly basis
  • To control all expenditure to be in line with hotel’s business activities 

General Duties

  • Attend various cocktail receptions, annual parties and other social functions deemed relevant to the role
  • Together with the Director of Sales & Marketing, prepare and update the annual Sales, Marketing and Communications Plan
  • Attend MOHG’s annual PR roadshow events as outlined in the hotel’s Marketing plan
  • Perform any other reasonable duties as required by the management from time to time

Skills & Qualifications

  • Minimum 7 years of experience working in a 5-star hotel, luxury retail, agency or marketing environment in a similar role
  • Previous working experience in the Middle East is an advantage
  • Excellent communication skills
  • Good verbal and written communication in English
  • Knowledge of spoken and written Arabic is a great advantage
  • Ability to follow up and complete tasks according to plan
  • Highly competent in using Word, Excel and Powerpoint

Advertised: Arabian Standard Time
Applications close: Arabian Standard Time

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