Key Responsibilities

• With the guidance of the Director of Marketing Communications, design and implement the hotel’s social media and e-commerce strategy with KPIs.
• Proactively plan creative, compelling, and targeted social media activity and campaigns.
• Stay informed of upcoming trends and developments within the field of social media.
• Research and develop new ways to leverage social content to improve performances.
• Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all of the resort’s social channels.
• Conduct competitive analysis studies on competition and provide recommendations on content changes for the resort’s social channels.
• Oversee all social media accounts of the resort, which includes F&B and Spa, through social media agencies and ensure accountability.
• Prepare and implement the annual social media content strategy in accordance to brand.
• Prepare bi-weekly posting and Instagram Stories for approval of the Director of Marketing Communications.
• Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Assistant Public Relations Manager.
• Collaborate with the eCommerce Manager to create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement.
• Community and crisis management on multiple social media accounts.
• Prepare monthly reports on social media for distribution to department heads and executive committee.
• Work closely with various departments to produce quality content for social media.
• Writing, commissioning, and editing materials for a range of key hotel’s audiences for use across all social media platforms.
• Plan, organize and oversee all social media photography / videography sessions.

Key Competencies and Qualification

• Degree holder in Marketing or eCommerce Management or related discipline
• At least 2 years solid experience in similar capacity, preferably in luxury hospitality field
• Excellent communications skills, articulate and compelling communication style
• Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
• Strong attention to detail
• Proven track record with project management skills
• Capable of creative thinking, working with flair and imagination
• Good writing skills in English