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Social Media Manager

Apply now Position: Social Media Manager (Full time #537375)
Property / Office: Emirates Palace, Abu Dhabi
Location: Abu Dhabi, United Arab Emirates

Key Responsibilities

  • With the guidance of the Director of Marketing Communications, design and implement the hotel’s social media and e-commerce strategy with KPIs.
  • Proactively plan creative, compelling, and targeted social media activity and campaigns.
  • Stay informed of upcoming trends and developments within the field of social media.
  • Research and develop new ways to leverage social content to improve performances.
  • Setting KPIs for social media agencies and using relevant social media monitoring tools to manage all of the resort’s social channels.
  • Conduct competitive analysis studies on competition and provide recommendations on content changes for the resort’s social channels.
  • Oversee all social media accounts of the resort, which includes F&B and Spa, through social media agencies and ensure accountability.
  • Prepare and implement the annual social media content strategy in accordance to brand.
  • Prepare bi-weekly posting and Instagram Stories for approval of the Director of Marketing Communications.
  • Plan and execute social media influencer campaigns, working closely with local and/or international influencers / KOLs and with the Assistant Public Relations Manager.
  • Collaborate with the eCommerce Manager to create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower’s engagement.
  • Community and crisis management on multiple social media accounts.
  • Prepare monthly reports on social media for distribution to department heads and executive committee.
  • Work closely with various departments to produce quality content for social media.
  • Writing, commissioning, and editing materials for a range of key hotel’s audiences for use across all social media platforms.
  • Plan, organize and oversee all social media photography / videography sessions.

Key Competencies and Qualification

  • Degree holder in Marketing or eCommerce Management or related discipline
  • At least 2 years solid experience in similar capacity, preferably in luxury hospitality field
  • Excellent communications skills, articulate and compelling communication style
  • Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
  • Strong attention to detail
  • Proven track record with project management skills
  • Capable of creative thinking, working with flair and imagination
  • Good writing skills in English


Advertised: Arabian Standard Time
Applications close: Arabian Standard Time

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